Today we are going to discuss getting your work hung in galleries. But first I want to share with you an email I just received.
From The E-Mail Box
Your statement about “promoting our art with prints”, is a new concept for me. I have always been opposed to the idea that prints should be sold as “art” to the buyer as a valuable investment. A $500.00 print, purchased by “Mr. and Mrs. Public” is expected by them to go up in value. To my watchful eye, the price always seems to go down in value. But, you have convinced me that I have probably been wrong.
I am interested now, in finding a printer who can reproduce my artwork as nearly like the original as possible. Some companies who have sent me samples of their work have been disappointing. I have a M.A. in art…with majors in printmaking, painting and drawing. The time has come for me to relent and have a few prints made. I started with a postcard for a local candy store, of their vintage storefront in watercolor. I would appreciate any further hints you can give me and my fellow artists interested in selling prints.
Thank you so much., RFJ
Thank you RFJ. I understand what you are saying about the appreciation in value of prints. There are artists who start an edition of 500, and only sell 50 of the prints over their lifetime. They obviously sized their edition beyond their capability of selling it, so there is a surplus. Every owner of one of those 50 prints better enjoy the print at the price they paid for it, because as long as there is a supply of unsold prints it will never increase in value.
Personally, I buy prints because I like the artist and the art. The fact that the artist sells out their editions, might be the incentive I need to buy that next print NOW!
You might be interested in related article entitled Marketing Your Prints.
Selling to Galleries – Part 2 Getting Your Work Hung!
Most of u
s would rather be creating than selling. There are exceptions. None of us like rejection. Here is a little tip that might help introduce your work into a gallery.
Like most businesses, galleries need foot traffic. And you can help them. Consider releasing 4 to 6 limited edition prints every 6 months or so, and doing it like clockwork. After you have found the gallery that you would like to work with, offer them first chance to show your new prints. Offer to hang them in their gallery for 30 days. Also offer to help promote the showing.
It’s a winner for the gallery. They can test market your prints before buying them. You will help generate traffic and create excitement by helping promote the show.
This arrangements benefits the artist because it gets your work in the gallery without putting it in on consignment, which is a no no !
Your prints are very valuable, plan to pick up them up promptly after the close of the show (30 days). Leaving them in the gallery longer is not good for either party. Of course we would like
the gallery to purchase the prints for their inventory. If the prints are selling, they very likely will.
The next Marketing Tip will be “How to Assure a Successful Showing”