We have been discussing how to select galleries and getting your work hung in those galleries. If want to catch up you can read those newsletters in our archives.
We have been getting some terrific questions!
From The E-Mail Box
I noticed in your last newsletter, your suggestion of loaning prints to galleries as a means of encouraging their taking the initial risk of showing one’s work. You seemed to strongly prefer this as opposed to providing work on consignment. Why is that? They seem somewhat similar approaches, obviously I’m missing a point here. But I’d like to get that point prior to hopefully receiving feedback from any galleries.
In a perfect world the gallery would notify you the moment the print sells and pay you right away so that you would send another to replace the one they sold. Wellllllll … Cash flow may dictate that they use your money for as long as they can get away with it … So … They wouldn’t call you to say .. Come pick up your check and drop off another print … You can’t sell what people don’t see … So you aren’t selling anymore of that print for awhile …
To make a long story short … Your job may become more like that of a bill collector … Some other reasons why I don’t like consignment … What if nothing is selling? It is real uncomfortable removing your consignment prints from a gallery… What happens if some 6 year old puts his grubby finger prints on your print? It is still your print! Less than pristine and new …
Consignment, the risk is all yours. So if you do it, the reward should be proportionate to the risk … Say 15% to the gallery and 85% to you.
Yes it does make sense. Thank you. In fact I’d add one more point. Picking up consignment pieces is by
default picking up pieces that failed to sell. Not exactly a confidence building exercise. Whereas collecting a thirty day loan somehow seems less negative and more acceptable???? Just a thought, I guess I’ll find out soon enough.
Well put Ciro!
I don’t have a lot of money and I don’t have a lot of time. Can I start out with one or two prints and work my way up?
I get this question often. I am not keen on starting any business with only one or two products on the shelve. The odds of hitting a home run are slim. More often you will end up rejected and discouraged. Now, if you could pick out the one print that everyone will buy, then, all you would need to have is one print. The fact remains, not everyone likes the same things. You are better off giving buyers a choice among your best work.
If you are going to go through the trouble of marketing some of your work as prints, then, begin with 4 to 6 prints because it is not any more difficult nor is it any more expensive to market an adequate number of prints as it is to market one or two. Your work will appeal to some. Give those people a choice.
From the galleries perspective, it isn’t economical to promote an artist and their one print. That should be a clue because it isn’t any more economical for you to do it either. Save your money until you can enter the print market with 4 to 6 prints. Then save some of the money from your sales to periodically add 4 to 6 prints to your catalog.
Tips on How to Assure a Successful Showing
You’ll have a better chance of enlisting a gallery if you show them that you’re going to help promote the show. Have a postcard printed. The front of the postcard will show images of your new prints. The back will have a brief announcement of your new editions. Leave plenty of space for an annoucement of your show.
The gallery should have a mailing list of their customers. You should have a mailing list of your customers and friends. A good source for postcards is http://www.printingforless.com/cardspostcards.html
If you need help designing a postcard let us know at the time you order your prints.
Keep those comments and questions coming in!
Have a productive week. Plan for your spring release now.
Ron, Kensey, Owner